About Us - Worldwide Connect | Cross-cultural Training and Consulting

About Us

WorldWide Connect is a premier cross-cultural and global workforce development firm. With an extensive global network of consultants, WorldWide Connect delivers training and consulting solutions that increase culture competence, develop global mindsets, improve cultural fluency, and help global workforces to be more effective in conducting business globally. We provide training for companies of all sizes, including global Fortune 500 companies, throughout the U.S., Central and South America, Asia-Pacific, the Middle East, Australia, Europe and Africa.



Brenda R. McGuire
Founder and President

Brenda is a global workforce development specialist whose international career spans more than 70 countries on six continents. McGuire has more than 20 years of professional experience in the corporate, academic, non-profit and government sectors. She has lived and worked in Japan, Australia, United Kingdom, Ireland, United States, and Switzerland. As a cross-cultural expert, she has partnered with global organizations in selecting, developing and retaining their talent.

Since graduating from Iowa State University in Ames, Iowa, she has worked internationally in the non-profit, corporate, academic and government sectors. She worked in the Office of Citizen Exchange at the United States Information Agency in Washington, D.C.; taught English as a Second Language in Dublin, Ireland; and conducted cross-cultural research in South Korea.

While living in Sydney, Australia, McGuire worked for the U.S. Consulate General and for the Asia-Pacific Research Institute. She has worked professionally in the fields of international recruitment and human resources in London, England; Sydney, Australia; and Des Moines. McGuire also gained valuable cross-cultural business experience living in Osaka, Japan, for two years training and coaching global business executives.

Prior to establishing WorldWide Connect, McGuire served as the Director of Global Workforce Development for Prudential Financial in New York City. While there, she worked with Fortune 500 companies around the world to deliver customized intercultural business training and consulting solutions in over 40 countries. She also managed a multi-cultural/virtual team, expanded Prudential Intercultural’s global footprint, and oversaw a global trainer network of over 500 cross-cultural trainers and consultants.

McGuire holds a Master of Arts degree in International Communication from Macquarie University in Sydney, Australia, and a Bachelor of Science degree with Distinction in Psychology and International Relations from Iowa State University. She is a frequent international speaker at conferences, corporate meetings and industry events. McGuire was invited to speak at the ASTD conference in South Africa on Global Leadership Competencies and at American University in Washington, D.C., on expatriate issues. In addition, she has served as a guest lecturer aboard the Celebrity and Royal Caribbean cruise lines in Asia, Australia, Europe and the U.S. Earlier this year, McGuire received a prestigious EXPY Award, from the National Association of Experts, Writers & Speakers (www.expyawards.com) for her international speaking skills. In addition, she is a No. 1 Best-Selling Author and  was inducted into the National Academy of Best-Selling Authors for her contributions to the book, Answering the Call.


Our Global Network

WorldWide Connect has an extensive global network of cross-cultural and global workforce development consultants including:

  • Cross-cultural Specialists
  • Global Business Resource Consultants
  • Daily Living Consultants
  • Executive Business/Culture Coaches
  • Subject Matter/Area Experts
  • Global Business Trainers

With more than 100 trainers on six continents WorldWide Connect is uniquely suited to prepare your company and your employees for the challenges that come with conducting business internationally. Learn more about our global team here.

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